9:42 pm. A seller fills out your form.
The lead lands in the pipeline with the address, the phone number and where it came from.
A CRM for investors who answer first.
Seller leads, buyers lists and dispo in one pipeline. Built by an investor who runs his own deals at Obsidian Real Estate Investments.
Where deals go to die.
None of this is a marketing problem. It is a follow-up problem, and a CRM fixes it.
- The slow callbackA motivated seller fills out your form at night and hears nothing until the next afternoon. By then they have talked to someone else.
- The scattered buyers listYour cash buyers live in two spreadsheets, a phone and your memory. Nobody knows who buys what, where.
- Dispo by group textA contract is signed and the deal goes out as a blurry photo and an address, to everyone, with no way to see who opened it.
Follow one seller lead through your CRM.
Seconds later, the CRM texts back.
You are asleep or on another call. The seller still hears from a real buyer first.
They reply. The appointment is set.
The card moves itself, and you get a reminder before the call.
Offer out. Contract signed.
ARV, repairs and your offer sit on the deal, not in a notebook.
Dispo goes to the right buyers.
Only the buyers whose buy box matches get the deal, with a page to look at.
Closed. Nothing fell through.
Every stage had a next step and a date. That is the whole trick.
- New lead
- Contacted
- Appointment
- Under contract
- Dispo
- Closed
New leadContactedAppointmentUnder contractDispoClosed
123 Maple StSeller lead · Web form
New lead from seller site
Hi Dana, got your info on 123 Maple. When is a good time to talk?
Tomorrow at 10 works.
Offer accepted · contract signed
New deal: 3 bed in your buy box. Details inside.
Closed · follow-up complete
What goes into an investor build.
- Instant reply to seller leadsA text goes out the moment the form is submitted.
- Missed-call text backIf you cannot pick up, the caller gets a text and lands in the pipeline anyway.
- Long follow-upSellers who said not yet get checked on for months, without you keeping a list.
- Buyers list that tags itselfEvery buyer is filed by area, price range and property type as they sign up.
- Deal blast to matching buyersNew deals go to the buyers whose buy box fits, not the whole list.
- Seller siteA motivated-seller site with a short form and your proof, built to get the address and the phone number.
- Buy-box formThe form buyers fill in to join your list.
- Dispo pagesOne page per deal with photos, ARV, repair estimate and your number.